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Retail Product Testers! Create Interaction & Improve Sales!

A recent Retail Touch Points report states that 90% of shoppers are still visiting physical retail stores to make their purchases. At the same time, 40% of consumers stated they increased their online purchases as well. This tells us that shoppers are consistently looking for more ways to learn and interact with products before making purchase decisions. One way to accomplish this is by implementing product tester displays alongside your packaged or open stock products at brick & mortar stor...

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Bob Radcliffe, Jr. 9/21/2011 Comments(0)

Affordable Peg Board Spinners for Under $100!

Launch Your New Product Programs Quickly and Cost Effectively! Creating a home for your products at retail is fundamentally important in gorwing your sales. In addition, product display centers deliver your brand message through graphics and by thoughtfully assorting all complimentary products together for easy purchases. Savvy marketers understand this and would like to implement retail displays as often as possible. The biggest challenge with executing on these programs is cost. A good merchan...

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Bob Radcliffe, Jr. 9/8/2011 Comments(0)

Make Sure Your Displays Do More With Modular Designs!

In todays economy, your retail displays need to do more. If you have multiple products and retailers who pruchase your products, why not design a display solution that can adapt to all of your retail needs? One suggestion would be to use a stock display structure with slat wall. You can easily add or revise the shelving or components to meet your product needs without spending more money. Take a look at some expamples: All of these displays are affordable and don't require inventory commitments....

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Bob Radcliffe, Jr. 8/8/2011 Comments(0)

Versatile Designs Improve Retail Display ROI

You have a wide assortment of products and a limited budget for retail displays. Although data proves that product sales increase with the help of in-store displays and marketing, you don't have enough funds to purchase a fixture for all current and future product offerings. Why not investigate a flexible or modular display system that will adapt to multiple product assortments now and in the future. There are a few ways to accomplish this goal. One option is to use a stock display system that d...

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Bob Radcliffe, Jr. 8/1/2011 Comments(0)

Branding & Interaction Mean Retail Sales!

I often refer to the science of designing retail display fixtures as "in-store marketing". This is because displays should accomplish more than simply holding or organizing products. A successful display program should impact consumers in a more meaningful way. In marketing terms, brick and mortar retailing is the only instance where products, people, and purchasing are all in the same place. It's called "convergence" and savvy retail brands are taking advantage of this by creating displays that...

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Bob Radcliffe, Jr. 6/15/2011 Comments(0)